Plata Wine Company (PWC) is an urban winery committed to crafting world class wines from meticulously grown grapes. Plata Wine Company has 9 and a half acres of vineyards in Paso Robles, where we are adamant about keeping the crop yields low. PWC strives to make wines that showcase the terroir of the wine. We make our wines along the lines of the classic French winemaking traditions, which spotlight the character of the grapes and vineyards.
We believe that a well made wine tells a story. Wine should tell the story of the land, the air and the season where the grapes are grown. One just has to smell and taste the wine to listen to the tale. All of our wines are hand crafted, and made in small lots, to ensure that our wines tell this tale.
We incorporate our passion of wine with our love of art. Los Angeles graffiti art, specifically. We live in Los Angeles, a land that has been our home since we were babies. Los Angeles is a place of color and sunshine; a place of different cultures; and a land of flavor and spice. What better way to showcase our city and culture than to use the art that is spread around our city, from freeways to art galleries. We have established relationships with some of the greatest graffiti artists in the world, that are also LA based, to create unique and striking imagery for our labels.
Plata Wine Company strives to make small lot wines that are both interesting to look at visually, and absolutely delicious to drink. Cheers!
Owner: Robert Plata
Robert Plata is a Los Angeles native and a lover of wine. After his time in the US Marine Corps, he happened upon a job in the wine business. It only took a few days for him to get bitten by the wine bug and over a decade later (including several years of making wine in his backyard); he is producing his own wines commercially. He holds a special place in his heart for French wines and makes his wines in the great French traditions. Another tradition he believes in strongly is that wine should be accessible to everyone, and viewed as a staple like bread and cheese.
Robert enlisted the talents of LA graffiti artists in the design of the PWC labels. He is an avid graffiti art collector and enthusiast and wanted to showcase these artists in a new format and expose more wine drinkers their work.
Artist: Chaz Bojorquez
Chaz Bojorquez is the 'O.G.Veterano Godfather' of East Los Angeles 'cholo' style graffiti. He started tagging in the Los Angeles River walls in 1969 and since then has exhibited in Mexico, Germany, Italy, Japan, Singapore, Hawaii, and more than 135 art galleries and 47 museums throughout the world. His work is collected by Nicolas Cage, David Lee Roth, Esai Morales, Cheech Marin and many others. His work is also part of the permanent collection of many museums including the Smithsonian Institute in Washington D.C., Los Angeles County Museum of Art (LACMA) and The Museum of Contemporary Art (MOCA), Los Angeles. Chaz designed several of the PWC labels.
Artist: Man One
Involved with the Graffiti Art movement since 1987, Man One began his artistic journey on the streets of Los Angeles tagging and leaving his trademark of bold, colorful aerosol strokes as he searched for his artistic purpose. After completing his B.A. degree in Fine Arts from Loyola Marymount University, his newly inspired passion began to change the way the world interpreted graffiti and urban art. Man One set out to make a name for himself and strengthen the real meaning behind the art movement.
Commercially, Man One's commissions include murals, designs and concepts for MTV, Coca-Cola, Adidas, Sony, Target, Microsoft, Ford and many others, as well as scenic visuals for feature films and music videos. Several of his illustrations and artwork have appeared in prominent newspapers including The Washington Post, L.A. Times and a number of local, national, and international magazines including Angeleno, BELLO, SPIN, THE, Backspin, Graphotism and Japanese magazines such as Wax Poetics, Warped, and 38Times. His artwork has been featured in important books about the graffiti culture as well such as GRAFFITI WORLD: Street Art from the Five Continents by Nicholas Ganz, Graffiti L.A.: Street Styles and Art by Steve Grody, Painting the Towns: Murals of California by Robin J Dunitz, and others. His success as an artist has allowed him to travel extensively throughout the world. He is also the founder and director of Los Angeles' premier urban art gallery, Crewest.